I was busy with my pet rock who was wearing neon crocs, while eating a cronut, listening to Emo stopping just long enough to take a Selfie of myself solving a Rubik’s Cube (or not) while I washula hooping Gangham Style in my zoot suit.
A ‘fad’ for a good cause is still a fad, but if dumping a literal bucket of cold water on people’s heads is what it takes to wake people up and care, so be it…pour away!!!
Charities have to do some pretty fancy and sometimes weird ‘Cause Marketing’ to get people’s attention these days. People take Selfies and videos of themselves all day anyway, why not do it to raise money?