Barilla pasta President Guido Barilla set off a LGBT firestorm this week when he made comments on a radio show about never wanting to use a same-sex couple or a gay family in their advertising. Apparently, their advertising represents a traditional or classic family.
After people freaked, Guido Barilla tried to ‘apologize’. He doesn’t have a problem with gay people or gay marriage, just that: “In its advertising, Barilla represents the family — because it’s what welcomes everyone.”.
Is this guy from Italy or 19th Century Italy?
So he only wants to represent traditional families? What exactly does that even mean? In their commercials a guy spying on a woman as she’s cooking and two people who just met eating pasta à la Lady and the Tramp style. I guess creepy and trite represents traditional for Barilla.
According to this guy only sacral families suit their core values; the rest can still eat their pasta or try another brand. Let’s see, going to guess many will go with, try another brand.
They should send this guy out more often for interviews, he’s a great salesman.